Walking home last night I passed the big RAC building in the industrial estate near where I live. It's some sort of administrative office or something, not a repairs depot. Outside is a slim sign, like a ten foot high credit card stuck in the ground, with the RAC logo on it. It was caked with driven snow, an even half inch deep all over it, totally obscuring the writing.
A blank canvass. Irresistable.
It was the work of a moment to write in large letters “Join the AA”. Not exactly the mark of a master anarchist, I know, but it appealed to my sense of humour.
This morning, when I walked past in the other direction, it had been altered: the snow-writing now read “Join the RAC”.
Thus are the battles between brands fought out in this brave new world of ours.
(Note to US readers: the Royal Automobile Club and its deadly rival the Automobile Association are breakdown, recovery and lobbying organisations for motorists. I've belonged to both at different times over the last 15 years.)